Can I install a tonneau cover on a Ram truck with the RamBox package?

Ram Trucks has offered its RamBox Cargo Management System with its trucks since the 2009 model year. This package turns the area over the wheelwells into locking storage for smaller items. The system also adds a cargo rail system and bed divider to the main portion of the bed.

Many truck buyers will want to add a tonneau cover to protect larger pieces of cargo in the main bed, and there’s no reason they can’t have it.

We make versions of the ACCESS® Original, LITERIDER, LORADO and LIMITED Roll-Up Covers for RamBox beds (both 5’7” and 6’4” beds). Because of the cargo rail system, installing one of these covers on a RamBox-equipped Ram truck requires some special steps. This is why we have special instructions for these trucks. You’ll want to use these instructions in conjunction with the owner’s manual to your cover (All our owner’s manuals and special instructions are available for download on this page).

As you can see in this video, the installation isn’t too complicated.

You just remove the cargo rails and replace the bolts with longer ones that also add clamps and nylon spacers in certain locations. You can see each step in detail in this video.

The cover in this particular video is our ACCESS® Limited Roll-Up Cover, but the steps work for any cover made for trucks with the RamBox system.

There are many other truck bed accessories you can add to a truck with the RamBox system. For example, this truck was also outfitted with our ACCESS™ Truck Bed Mat. It also has our ACCESS™ AA Battery LED Light, which comes included for free with the Limited Roll-Up Cover.

For more information or to find a dealer near you, go to http://www.accesscover.com.

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Truck News: New towing ratings, new engines and hints of things to come

There’s been some interesting news in the truck industry recently, so let’s get to it.

First up, Americans bought 1 million trucks in the first half of 2014. USA! USA! USA!

Towing

Ram has made all its trucks’ towing ratings compliant with the J2807 standard. It’s the first of the big three to make this leap with its entire line.

Chevrolet and GMC have made their 1500 pickups J2807 compliant already, but not their HD pickups. Ford has promised that its new 2015 F-150 will be tested according to the standard. Meanwhile, Toyota’s Tundra has been compliant for some time.

RAM

Sharp-eyed photographers spotted this little test mule running around in Michigan. Several journalists note that it looks like Fiat Strada beneath all that cladding, which could mean that Ram is looking at doing the same thing with the Strada that it did with the Ducato (ProMaster van, anyone?)

So what does a Strada look like under normal conditions? Like this:

FORD

Ford has finally showed how much weight this aluminum body shaves off its 2015 F-150: More than 700 pounds.

It’s worth pointing out that the comparison Ford set up for the press compared a 2014 F-150 with the 5.0L V8 with a 2015 F-150 with the new 2.7L EcoBoost V6, but it’s still quite a bit of weight savings.

Also noteworthy is that Ford says that new little EcoBoost engine will make 325 horsepower and 375 pound-feet of torque.

Here’s a video Ford made where it set up some towing drag races between the F-150, Ram’s EcoDiesel and Chevrolet’s 5.3L V8.

Two more things: it’s pretty much official that Ford’s 6.2L V8 will no longer be available for the F-150, so if Ford’s Raptor will continue past 2014, it might have some special plans for a big engine up its sleeve. Also, a global Ford Ranger was spotted doing some test driving in Colorado, so maybe Ford is trying to be ready to compete with GM if the new little trucks prove popular.

Chevrolet/GMC

The public launch of the updated Chevrolet Colorado and GMC Canyon approaches, and we finally know how much power the trucks’ gas engines will have.

The 2.5L inline four will make 200 horsepower and 191 pound-feet of torque, while the 3.6L V6 will make 305 horsepower and 269 pound-feet of torque.

Official numbers on the 2.8L Duramax diesel that will come with 2016 Canyon/Colorado pickups are still unavailable. There’s all sorts of rumors and speculation on how much power it’ll have, but we’ll just have to wait.

And if you want to see how big these trucks are, here’s a GMC Canyon next to a Ram 1500.

Speaking of rumors, folks in Detroit are whispering that Chevrolet is working on special off-road version of the Colorado that would compete with Ford’s Raptor.

As for the full-size trucks, starting with 2015 models the trucks with the 6.2L V8 will get eight-speed transmissions.

NISSAN

Last month, it sounded like Nissan had a new truck for us. It turns out, it has a new truck for everyone but us (for now).

Nissan’s big reveal was the NP300 Navara for the global market. Some think it’s what to expect from the next Nissan Frontier. Maybe. Maybe not.

For now, we can wonder if the next Frontier will have the diesel engine Nissan’s been teasing about. Here’s a video of The Fast Lane Truck taking that concept for a test drive:

Lucky guys.

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Father’s Day gift ideas for children of pickup owners

Father’s Day is coming up. If you’re stretching for ideas on what to get him, ask yourself: Does my dad own a pickup? If the answer is yes, then any of these options could work for you.

Father's Day Gift Idea No. 1

EZ-RETRIEVER® II Cargo Reaching Tool. MSRP: $19.95

#1. EZ-RETRIEVER® II Cargo Reaching Tool

One reality of truck ownership is that cargo loves to work its way up to the front of the bed while you’re driving. This makes it unreachable from the tailgate and a pain to get by reaching over the bedrail.

This is why the EZ-RETRIEVER® II Cargo Reaching Tool is so nice. It’s five feet long and makes it easy to reach and get whatever gear is out of reach.

As a father myself, I’d love it if my daughter bought me one of these. Then again, I’d be very confused, because she’s 22 months old and has no concept of money.

Father's Day Gift Idea No. 2

ACCESS™ AA Battery LED Light. MSRP: $39.95

 #2. ACCESS™ AA Battery LED Light

Does your dad ever gripe about how he needs more light somewhere, be it in his truck, his toolbox or his closet?

Give him an ACCESS™ AA Battery LED Light. This battery-powered light uses a strong 3M adhesive to stick most anywhere you need it, and the automatic shut-off means your dad won’t kill the batteries if he forgets to turn it off.

Here’s a video that shows how to install this light, and many ways it can be used:

Also, if your dad is into doing his own electrical projects, you can consider the ACCESS™ LED Lights, which come in four different lengths and can be hooked into any 12-volt power source.

Father's Day Gift Idea No. 3

ACCESS® Cargo Management Kit. MSRP starts at $44.90

 #3. ACCESS® Cargo Management Kits

Remember that EZ-RETRIEVER® II Cargo Reaching Tool from item 1? Take that, and add a set of our ACCESS® Truck Bed Pockets G2 and you’ve got an ACCESS® Cargo Management Kit.

The kit uses the Truck Bed Pockets to create useful storage for smaller items behind the wheelwells of the truck bed. The pockets also have notches that hold the EZ-RETRIEVER® II Cargo Reaching Tool to create a fence at the back of the truck bed to keep larger items organized.

Also, if you want to give your dad the absolute best in cargo management, you can upgrade to the ACCESS® Cargo Management HD Kit, which includes the diamond plate ACCESS®Truck Bed Pockets HD and an extendable EZ-RETRIEVER® Cargo Reaching Tool.

Father's Day Gift Idea No. 4

ACCESS® Limited Roll-Up Cover: MSRP starting at $602

#4 ACCESS® Limited Roll-Up Cover

OK then, you really want to blow your dad away with an upgrade for his truck? Get him an ACCESS® Limited Roll-Up Cover. It’s our premium tonneau cover and it comes with a special group of accessories.

Along with the tonneau cover, you get:

And if you really want to surprise him, you could pitch in and help with installing everything. Here’s a video that details all the steps in installing an ACCESS® Limited Roll-Up Cover and all the accessories:

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Truck news: Nissan’s got something coming, Toyota is moving and more news about pickups

It’s time we went through what’s going on in the truck industry lately. Here’s what’s happening with trucks.

Nissan

The big news from Nissan just this morning was its hint via Instagram of its new pickup, which it says will be revealed June 11.

Jalopnik has more analysis of this news. I wonder if this might be the new Frontier, and if it could have that diesel I4 that they teased earlier this year.

Toyota

Toyota dropped some big news about its American operations last month: It’s moving lots of jobs to Plano, Texas. Toyota already makes its Tundra pickup near San Antonio, but now its headquarters will be in the state too.

Chevrolet/GMC

Chevrolet is now offering this Silverado SSV to police departments.

GMC announced a new All Terrain package for HD Sierra pickups:

Ram and Jeep

Fiat Chrysler’s new five-year plan came out last month. The plan is ambitious and shakes up several brands in the company.

The Ram 1500 will get a refresh in 2015, and a complete redesign for the 2017 model year.

Jeep, though, has some big plans. There will be a new Wrangler and Grand Cherokee in 2017, and the Grand Wagoneer will return in 2018 as a large luxurious SUV. It also is introducing some smaller, more fuel-efficient vehicles that it expects to be very big sellers.

Also, remember that Power Wagon Ram revealed earlier this year? Some complained that it got a big gas engine instead of a Cummins diesel. Here’s why Ram took the gasser route.

Ford

The Blue Oval sold its 500,000 F-150 with an EcoBoost engine in May. Starting this fall, Ford will offer two different EcoBoost V6 engines in its aluminum-bodied F-150, and it will be interesting to see how those engines perform.

Ford is releasing more information about its new F-150 and they are doing everything they can to show customers how strong and durable their aluminum-bodied trucks can be. For example, they announced last week that they had sent a few prototype aluminum-bedded trucks to a few customers for some undercover testing back in 2011. And here’s a collection of torture-test videos with the F-150.

Also, Ford just released this video about the assembly process going into its new pickups:

All brands

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Can I put a tonneau cover on a leased truck? Yes. Here’s why

We recently heard from a pickup driver who wanted a tonneau cover from us but was afraid to get one because the customer’s vehicle is a leased truck. The customer feared adding any sort of accessories to the truck would violate the lease agreement.

I contacted two local experts on leasing pickups and other vehicles, and they both said people who lease trucks would be fine adding a tonneau cover like our ACCESS® Original Roll-Up Cover.

There are several reasons a driver might want to lease a pickup instead of buying one, according to James Morris, finance and lease manager at R.M. Stoudt, and Steve Jaskoviak, finance manager at Don Wilhelm, Inc., which are both dealerships here in Jamestown, North Dakota.

Morris said people and companies who lease pickups instead of purchasing them can get more truck for the money. This is because the monthly payment for leasing a particular vehicle is usually much less than the monthly loan payment for buying the same make and model.

Jaskoviak said that when you lease a truck, you also can trade it in every two or three years and then lease a brand-new pickup with new, upgraded technology.  It also means that if a pickup develops problems that make it less desirable as a long-term work truck or personal truck, a lessee can walk away from it at the end of the lease contract’s term.

When choosing accessories for a truck, it’s important to choose ones that can be completely uninstalled and don’t require permanently altering the vehicle.

“Alterations in suspension, engine will affect a leased vehicle,” Jaskoviak said. “Since the leasing company is the actual owner they do not let a lessee do dramatic alterations to the core of the vehicle.”

With the exception of some specialized applications, ACCESS® Roll-Up Covers do not require any permanent modification of a truck. They attach to a truck’s bed rails using TITE BITE™ clamps that attach to the bed without drilling and maintain a superior grip between the truck bed cover and the bed.

“I lease my truck now and have a tonneau,” Morris said. “I will probably put it on my next truck. It is a none-issue as I have leased a lot of trucks with tonneau covers.”

Make sure that you take all the correct steps if you’re installing a tonneau cover yourself. Take your time; a rushed install could lead to mistakes that damage the truck, your cover, or you (or all of the above). Here is a video that shows all the steps to installing an ACCESS® Brand Roll-Up Cover:

Here’s a review of our tonneau covers from one customer who leased his truck, Ken P. in British Columbia, Canada:

Just wanted to write a review about the quality and how well suited your tonneau cover it is for people needing quick access to the box. I have just ordered my third cover as I lease my trucks for 3 years. One Long box Ford, one short box Chevy and now a tiny box Toyota. At first I was skeptical that a Roll-up cover would stand up to our harsh Northern BC winter climate but I wanted something that I could easily get out of the way when throwing the sled or garbage cans in the back. The Access cover is fast, easy and always tight. After 3 years in our harsh weather they still look great. I have been very happy with the Access tonneau cover. 

But even if an accessory requires some sort of modification to the vehicle, or if you still feel anxious about an accessory for a lease truck, you always have the option of speaking with the leasing company and asking if a particular accessory would cause any problems for you down the line.

It will be the easiest if you do this while negotiating the terms of the lease. If you have the company’s blessing in writing, then you know for certain that an accessory won’t hurt you when the time comes to turn the lease pickup back in.

Also, if you choose to buy the leased truck after the term ends, you don’t have to worry about your accessories or modifications.

Lastly, you might want to look at accessories that could protect the truck from costly damage in the long term. One suggestion is our ACCESS™ Truck Bed Mat.

If you’re leasing your truck to carry materials that could scratch or dent the bed — like gravel or tools with sharp edges — you risk damaging your work truck’s bed and paying for the damage when you turn the truck in.

The ACCESS™ Truck Bed Mat is a thick carpet is made from 100% recycled soda and water bottles. It installs easily in a few minutes and adds durability to any bed, cushioning the force of dropped cargo and keeping materials from shifting around. If it gets dirty, just spray it off with a power washer.

If you do install this carpet on a lease truck, make certain you use the adhesive snaps included with the kit and not the drill-in snaps, which could affect your lease.

When it comes time to turn in the leased truck, use the flat end of a flathead screwdriver placed just under the edge of the snap and a small wood shim to pry against. The snap will pop off either taking the adhesive with it or leaving the adhesive on the truck. In the latter case, just use your thumb to roll it off.

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Honoring service in Jamestown

Monday is Memorial Day, when we honor those who fought and died in service of this nation. We are located just up the road from some remarkable memorials to fallen service members, and we’d like to share about them.

Just down the road from us is Fort Seward, a historical site that was home to a U.S. Army post from 1872 to 1877. Today it features an interpretive center with artifacts from the fort and information about its history, and it also features the Veterans Memorial Wall.

Veterans Memorial Wall

Photo credit: Jamestown Tourism

The wall honors by name the Stutsman County residents who were killed in action during all of the wars in which the United States participated, and it lists all the North Dakota servicemembers who were prisoners of war or received the Medal of Honor.

Photo credit: Jamestown Tourism

The path around the Veterans Memorial Wall is paved with bricks bearing the names of American veterans. If you know a veteran you would like to honor, you can buy a brick and have it installed on this path. Call Fort Seward at 251-1875 for more information about dedicating a brick.

Photo credit: Jamestown tourism

Fort Seward also features this massive American flag, which can be seen from far across town and makes it easy to find the place. They don’t fly it during rough weather, though, so here’s a map.

Jamestown’s All Vets Club also has a work of art worth seeing.

Photo credit: Elmer Peterson

Artist Elmer Peterson made this sculpture on commission in 1974 and named it the “Bicentennial Monument.” The sculpture is bronze with parts chrome-plated and on a stainless-steel background.

This picture, though, doesn’t really do the sculpture justice. It’s 27 feet wide, and you need to see it in person to fully comprehend its scale. It’s located on the sidewalk, so finding it is easy enough.

You can learn more about interesting sites and sights in Jamestown through Jamestown Tourism.

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Truck News: What’s happening in the truck world?

There’s been all sorts of news in the pickup truck world lately. Here’s a digest of some of the things you might have missed.

First up, let’s talk about Ram.

Ram caught up with Chevrolet in pickup sales in March. Ram sold 42,532 trucks while Chevy sold 42,247. This is the first time this has happened since the 1990s (and Ram was part of the Dodge name).

Ram also recently revealed a few updates to its truck lines. For starters, its Pentastar V6 is so popular Ram is making it available on more truck models, including the fancier-trimmed ones.

Here is the new Ram Power Wagon.

You can read all about it here or watch it here:

And Ram is also offering its Ram Black Express trim on HD pickups.

Now, here’s some news about Chevrolet. Like I mentioned above, Ram pulled ahead of them in March, and there are plenty of reports that indicate Chevy’s folks were not too happy about it.

Chevrolet rolled out plenty of incentives in March, and it’s keeping those incentives coming this month. It also rolled out its High Country trim level for HD pickups. Take a look:

But here’s some really good news for Chevrolet: Edmunds.com and Vincentric are saying that when you account for insurance, depreciation, reliability, fuel and all over factors, the Chevy Silverado is actually the cheapest truck to own over a 5-year-period.

Meanwhile, Ford is still selling trucks — what else — by the truckload and getting ready for its updated 2015 F-150 to hit dealer lots. In case you haven’t heard, the new F-150 will have an all-aluminum body.

There have been plenty of stories about all the steps Ford has taken in planning this process out. For example, it’s doing a new recycling plan that’s supposed to save it $125 on each one of these new F-150s.

Ford knows that a lot of customers are skeptical about these new aluminum-bodied F-150s and has been putting a lot of effort into showing how much testing and abuse it’s been throwing at them. Check out this video, for example:

This new F-150 will have a second EcoBoost option: a smaller 2.7L V6. And it’s spending half a billion dollars on a facility to make those engines in Ohio. The truck is also supposed to get some really awesome LED headlights, too.

Ford got some especially good luck recently when TV host Jimmy Fallon chose its F-150 King Ranch pickup on his program after discussing the issue on several episodes. He even had a little competition to decide which Ford salesperson would get to sell him the new truck. The winner was an Illinois dealer.

The current F-150 was also recently named one of the most “Made In America” vehicles you can buy today.

The Blue Oval is also rolling out some new Super Duty trucks soon. Here’s a look at the new F-350 King Ranch.

Finally, here’s a piece of news that will not only affect all trucks, but pretty much all consumer vehicles: Starting May 1, 2014, 100 percent of vehicles with less than 10,000 pounds GVWR will have to have rearview cameras installed at the factory.

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How are folding and rolling tonneau covers different?

So, you’re looking for a tonneau cover, and you’re not sure about whether to get a tri-fold or a soft rolling cover? Here is a comparison of a tri-fold and a roll-up tonneau covers with some differences for you to know.

First, there’s install time and labor. A tri-fold cover takes relatively less time to install the first time than a soft roll-up cover.

At first, it seems like the tri-fold cover is less work, but that changes the first time you have to load something big and tall in the bed. A tri-fold tonneau cover, when folded, still blocks a third of the bed, so if you need total bed usage, you’ll need to completely remove the cover by folding it up and setting it aside on the ground.

A rolling tonneau cover, however, rolls up and stores right behind the cab in far less time than it takes to fold and remove a folding tonneau cover. You don’t have to remove this kind of tonneau cover and set it aside — where it runs the risk of being damaged or stolen — every time you need your full truck bed again. You just roll it up, haul your cargo, and roll it back down when you’re done.

Essentially, a tri-fold tonneau cover is less work to install, but there’s more work involved every time you need to use your truck bed; while a roll-up tonneau cover takes a bit more install time, but you save time every single time you need full access to your bed.

If you’re looking at putting a truck bed cover on your Chevrolet, Ford, GMC, Ram, Nissan or Toyota, you should also consider what other truck accessories you might want to add to your pickup bed.

A tri-fold cover will go completely over the truck bed’s sides. If you want to add bed rails, a ladder rack, a headache rack or other truck accessories that attach using the stake pockets and bed rails, you won’t be able to do that with most tri-fold covers.

An inside-the-rails roll-up cover, however, will leave your pickup bedrails open for all sorts of accessories.

Here is a video that compares tri-fold and roll-up covers and demonstrates the differences between them. Pay close attention to the amount of time and work involved each time the tri-fold cover must be removed and reinstalled.

Posted in Truck Accessories | 2 Comments

Check out these 10 uses for this LED light

Darkness is lying in wait for you in so many places. Here are 10 spots where you can install an ACCESS™ AA Battery LED Light and send darkness packing.

1. A truck bed.

Adding a tonneau cover solves a lot of problems, but it can block light when you need to find something in the bed. This ACCESS™ AA Battery LED Light lets you keep the bed covered but see what you need to see.

This is the original purpose of this battery light: to put light in a truck bed without having to wire it into a power supply. If you hate searching in the dark for something in the back of your truck, add one of these lights and your problem is solved.

2. Boats.

Fishing in the dark is overrated. A well-placed ACCESS™ AA Battery LED Light means you don’t have to try and locate a dropped lure or hook just by feeling around for it (OUCH!).

There are many hidden spots on boats where your keys, a lure or something else important can fall and be hard to find in the darkness. The light’s 3M adhesive let’s you stick it to most any surface and the whole assembly is waterproof, so you don’t have to worry about it getting splashed.

3. Enclosed trailers.

The storage and work spaces in this toy-hauler trailer are much more useful thanks to an ACCESS™ AA Battery LED Light overhead.

Trailers meant to carry cargo often have plenty of dark spaces, and wiring them for lighting can be quite a bit of work. With a battery light, you don’t have to worry about where you can run cables. You just peel the backing off the adhesive and stick the light where you need it.

4. Sheds.

If you can’t find anything because it’s too dark, that storage shed isn’t really helping you. Add an ACCESS™ AA Battery LED Light so you don’t have find your gear by touch.

Storage sheds are great at keeping your property dry, but they often lack decent lighting — let alone electricity. Stick one of these lights on the wall or ceiling so you can see what you need to find.

5. Toolboxes.

It’s a lot easier to find your tools when your toolbox has enough light.

Can you tell by touch alone the difference between a ½” wrench and a 13mm? If not, you need to consider lighting up your toolbox so you can find the right tool every time.

6. Cupboards and cabinets.

The average home has plenty of dark cabinets. If you need more light, just add an ACCESS™ AA Battery LED Light and you’re set.

You’ve probably got half a dozen of these in your home. How often do you wish you could see inside them better? These lights stick to the sides and tops of cabinets, so you can aim the LEDs wherever you want the light to shine.

7. Gun safes.

Gun safes rarely have enough usable light. Add an ACCESS™ AA Battery LED Light so you can see inside your safe.

Manufacturers usually focus on strength and security when building gun safes, while visibility is often not a priority. Quality firearms often have finishes that can be scratched by clumsy handling when going into or coming out of a safe — which can give rust an avenue to start eating at the metal. Put a light in your safe so you don’t wind up smacking your guns together while trying to find the one you want.

8. ATVs

This ATV has an ACCESS™ AA Battery LED Light mounted to light up the area behind it.

Stick a light along the rear of your four-wheeler to give yourself a portable light for any time you have to work in the field. The mounted light lets you work with both hands instead of having to hold a flashlight with one.

9. Fish houses and hunting cabins.

Adding an ACCESS™ AA Battery LED Light to a fishhouse can keep you from fishing in the dark and wondering where you dropped that lure.

Hunters and anglers often build shelters out where the only power is what you bring to camp. An ACCESS™ AA Battery LED Light gives many hours of usable light off a single set of batteries, and the long-lasting LEDs mean you never have to worry about burned-out bulbs.

10. Your home bar.

Sticking an ACCESS™ AA Battery LED Light to the top of this liquor cabinet made it easy to find the right spirit. It also impresses the guests.

Many homeowners keep their liquor and wine hidden in cabinets, drawers or closets to keep it away from curious children. This can make it hard to find the right bottle when you want a drink. The solution: Stick a battery light to the top of your cabinet, pointing down at the bottles, and position the battery box in a spot where you can easily find its switch by touch. The next time you have a party, you’ll be able to find the spirit of your choice much more quickly.

Also, the lighting makes your liquor collection look incredible.

How to install this light

The light is easy to install. Here’s a video that shows the steps:

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Trucks at the Super Bowl

Last year, Ram Trucks made a big splash during the Super Bowl with its commercial, “Farmer,” embedded above. (You can see a longer version with more of Paul Harvey’s speech here). It exploded across social media and got the company a great deal of attention, especially in the agriculture industry.

Chevrolet already released its Super Bowl commercial for the Silverado HD, called “Romance.” It takes the format of its super-serious, minimalist “Strong” campaign and has a bit of fun on the topic of where beef really comes from.

Chevrolet is running this spot as well as another unrevealed 1-minute spot during the big game.

As of this writing, Ram (now a part of Fiat Chrysler Automobiles), hasn’t tipped its hand on Super Bowl XLVIII, but we do know that Chrysler is the fourth-largest buyer of Super Bowl airtime this year. I’d say the odds are good it’s going to try and top the response it got last year with “Farmer.”

Ford has something hybrid-centered for the Super Bowl. There have been occasional rumors of a hybrid pickup from them, but nothing ever seems to materialize. We’ll see. Ford’s spot is expected to air just before kickoff.

Also, this Toyota commercial popped up just this past week. Could it be hinting at something to come?

We’ll update this post with any more Super Bowl commercials that appear. Let us know what you think of these ads in the comments section.


Monday morning update:

Well, the big game is passed. I missed a good bit of it because my TV signal went to pot sometime in the second quarter and didn’t recover until there were a few minutes left in the fourth. That’s just life for you.

First up is Chevrolet’s second big game commercial. It’s a bit of a slow burn that seems like a soft, romantic piece. Then, in the last few seconds it reveals exactly what is happening. Anyone who’s ever had a loved one fight cancer can relate to this:

Ram Trucks didn’t have anything to top its big hit from last year, but it did upload this little video yesterday.

I’m not sure if it aired on TV, and it seems Fiat Chrysler put its big money into its Bob Dylan ad for the Chrysler 200, a Maserati bit and this Jeep spot:

Ford kept its trucks in the garage for the Super Bowl. Its advertising was for the hybrid Fusion sedan. So did Toyota, but it did bring out the Muppets for the Highlander.

That’s all I saw last night, but between the technical difficulties and taking care of my kid, I might have missed something. If so, let me know in the comments.

Posted in Access® Covers, ROCKSTAR™ hitch-mounted mud flaps, SnowSport® Plows, Truck Accessories | Tagged , , | Leave a comment